Axillary: Final Digi-Pack

Axillary: Working on feedback for our Digi-pack

From looking at our feedback we decided to add more manipulated/edited images to link with our music video. This included adding overlays to many pages. This was done by placing an image over another image and then adjusting the opacity. I like the effect this gives as it adds another dimension to the image instead of it being simply one picture.

Before: 

After:

From our music video feedback we found that the audience enjoyed the mirrored palm tree shot. Therefore to attract our target audience we added this image to a page in our digi pack. The framing of the image and text gives a very professional and conceptual feel, while creating synergy between our music video and axillary task.

Production: Editing post feedback

After receiving our feedback of our first draft it was clear that we needed to add a few more editing effects to make it more conceptual. We added a blurred TV effect to give it a retro look. This fits with the indie rock genre as they tend to 'age' their videos to make them look more edgy. This adds something different to the film instead of using simple transitions such as cuts and fades. By adding variety to the music video it will help to attract the audience as it is something different.

BEFORE:

AFTER:

Production: Second draft of our music video

Production: Unsupervised lesson

During our un-supervised lesson we have been editing the clips from our filming on monday. We have also began to 'stylise' our video by using effects such as mirror image, cross dissolve and reverse. Due to our music video being very concept based, we felt that using effects like these would make it stand out and fit with the style. The indie rock genre is also known for using various editing techniques, this is why we felt an 'obvious' editing technique would look appealing.

Production: Filming 4th January

Today we filmed the bonfire and the use of smoke bombs. These pieces of filming will be mainly at the end of the music video, but also filtered throughout.

Axillary: Draft website

http://paseaton.wix.com/fuse

Axillary: First draft Digi Pack

Axillary: Beginning our Digi Pack

We have decided to keep the black and white theme running through our digi pack as well as our music video. We have used images from the same locations, our logo and the same actors. This all creates synergy between the products to create a brand. Fans will easily be able to identify that the products are related, and will be more likely to buy/watch the other one due to their familiarity. 

Production: Draft Music Video & Website

Website

http://paseaton.wix.com/fuse

Music Video

Axillary: Social Media pages

We have created social media to put links onto our website. This is because our target audience are young adults who are all avid users of the internet. Fans will be able to keep up to date with what the band are doing and their future tour dates.

Axillary: Website editing

Using smoke as an image on our website creates a link to our music video. This is also an effect/tool that indie rock artists tend to use; it has a very stylish and simplistic feel to it. We felt that this would emphasise that our band our focused on talent, rather than just 'boy band good looks'.

Production: Editing

We have been editing the footage that we re-filmed yesterday, and have also placed the bands logo over the opening time lapse.

This is to create a brand identity and inform the audience of the bands logo. This will therefore make their products stand out to fans in stores/online as they recognise the logo from the music video.

Axillary: Beginning the Website

We have started to construct our first axillary text, which is a website. We have sorted the basic layout and navigation of the website, but still need to insert band images.

We have gone with a simple monochrome theme, this is to compliment the black and white music video. Indie rock bands also tend to use quite plain colours to create a retro effect, and stay away from bright colours.

Production: Filming on the 10th November

We filmed at Knettishall Heath, and then in Bury St Edmunds. However once we had got to Bury the lighting was too dark, therefore we may not use that footage.

Planning: Updated Production Log

Production: Logo Design

This is the logo that we have created for our band. It also links to our own blog logos so will create synergy between the two. We thought that writing Fuse backwards makes it look indie and alternative.

Production: America Filming

We are beginning to edit the filming that Holly took in America, which will be spread throughout our music video. 

We have changed them into black and white, and altered the exposure and brightness on some to make areas stand out. This also helped us to match lighting throughout the video, due to the filming taking place in different locations/times. This will help to ensure continuity as the brightness won't be jumping around.
Black and white is an effect that we have chose to have running throughout our music video. Firstly this is due to the indie rock genre, which is known for using effects to 'age' the film. The Neighbourhood also use a black and white effect, therefore we felt it was appropriate to pay homage to their work.

Production: Creating the time lapse

To create the time lapse we have placed it into final cut pro and sped the clip up to 8000%. Due to there being little wind on the day it was filmed, it needed to be sped up a lot. As we are using black and white throughout our video, we have added this on. We lowered the exposure to make clouds stand out more and darker. Using a time lapse is very typical of music videos, as well as variation of paces. Therefore we felt by beginning our music video with this time lapse, it would grab the audience's attention quickly.

Production: 23rd September Time Lapse Filming

On this date there was the perfect weather to film the time lapse of the clouds. I left the camera running for 20 minutes as there was little wind, therefore it needed to be filming for a long time for us to see sufficient movement.