Axillary: Social Media pages

We have created social media to put links onto our website. This is because our target audience are young adults who are all avid users of the internet. Fans will be able to keep up to date with what the band are doing and their future tour dates.

Axillary: Website editing

Using smoke as an image on our website creates a link to our music video. This is also an effect/tool that indie rock artists tend to use; it has a very stylish and simplistic feel to it. We felt that this would emphasise that our band our focused on talent, rather than just 'boy band good looks'.

Production: Editing

We have been editing the footage that we re-filmed yesterday, and have also placed the bands logo over the opening time lapse.

This is to create a brand identity and inform the audience of the bands logo. This will therefore make their products stand out to fans in stores/online as they recognise the logo from the music video.

Axillary: Beginning the Website

We have started to construct our first axillary text, which is a website. We have sorted the basic layout and navigation of the website, but still need to insert band images.

We have gone with a simple monochrome theme, this is to compliment the black and white music video. Indie rock bands also tend to use quite plain colours to create a retro effect, and stay away from bright colours.

Production: Filming on the 10th November

We filmed at Knettishall Heath, and then in Bury St Edmunds. However once we had got to Bury the lighting was too dark, therefore we may not use that footage.

Planning: Updated Shot List

Intro

0:00 Wide shot - the clouds (Time lapse)

      Bands name fade into clouds (8 seconds)

Verse 1

00:07 Wide shot - city

00:10 Long Shot - boys walking

00:14 Mid Shot - Alfie

00:18 Close up - Doc Martins in a puddle/leaves

00:24 Car journey shot

00:28 Wide Shot Boys walking

00:32 Close up of watch

Bridge 1

00:38 Smoke bomb

00:42 Reverse motion of a car

00:44 Tracking of palm trees

00:48 Close-up of Timberlands

Chorus 1

00:50 Low angle of the boys 

*reversed, and speed manipulation*

01:05 Wide shot of boys walking

Verse 2

01:09 Car driving

01:13 Close-up of clock

01:17 Low angle long shot of the Boys

01:19 POV from car

01:23 Time lapse of cars from A14 bridge

Verse 3

01:25 Lights

01:30 Close up - waves

01:32 Boy's improvised shots

Bridge 2

01:37 Mid-shot of Alfie

01:40 'House'

01:44 Close-up of fire

Chorus 2

01:47 Wide shot time lapse of fire

01:51 Boys silhouettes in front of the fire

01:55 Shot of car

02:00 Mid shot zoom
02:05 Reverse shot of smoke bomb

02:10 Mirrored shot of the fire

02:12 Wide shot panning up - from the town to the sky

02:14 Long shot low angle - car head lights

02:17 High angle of fireworks

Bridge 2

02:19 Side on shot of boys

02:22 POV walking up stairs

02:26 Low angle tilt of tree trunk

02:30 Mid shot of Charlie mirrored
02:33 Repeat of boys walking in the distance
02:35 Layering of shots

02:39 Logo fades in

Planning: Updated Production Log

Production: Logo Design

This is the logo that we have created for our band. It also links to our own blog logos so will create synergy between the two. We thought that writing Fuse backwards makes it look indie and alternative.

Production: America Filming

We are beginning to edit the filming that Holly took in America, which will be spread throughout our music video. 

We have changed them into black and white, and altered the exposure and brightness on some to make areas stand out. This also helped us to match lighting throughout the video, due to the filming taking place in different locations/times. This will help to ensure continuity as the brightness won't be jumping around.
Black and white is an effect that we have chose to have running throughout our music video. Firstly this is due to the indie rock genre, which is known for using effects to 'age' the film. The Neighbourhood also use a black and white effect, therefore we felt it was appropriate to pay homage to their work.