Evaluation: Plan

Question 1: Podcast with images - Group

Question 2: Emaze - Group

Question 3: Powtoon - Group

Question 4: Padlet - Individual

Axillary: First draft Digi Pack

Axillary: Beginning our Digi Pack

We have decided to keep the black and white theme running through our digi pack as well as our music video. We have used images from the same locations, our logo and the same actors. This all creates synergy between the products to create a brand. Fans will easily be able to identify that the products are related, and will be more likely to buy/watch the other one due to their familiarity. 

Research: Past Student Evaluations

Production: Draft Music Video & Website

Website

http://paseaton.wix.com/fuse

Music Video

Axillary: Social Media pages

We have created social media to put links onto our website. This is because our target audience are young adults who are all avid users of the internet. Fans will be able to keep up to date with what the band are doing and their future tour dates.

Axillary: Website editing

Using smoke as an image on our website creates a link to our music video. This is also an effect/tool that indie rock artists tend to use; it has a very stylish and simplistic feel to it. We felt that this would emphasise that our band our focused on talent, rather than just 'boy band good looks'.

Production: Editing

We have been editing the footage that we re-filmed yesterday, and have also placed the bands logo over the opening time lapse.

This is to create a brand identity and inform the audience of the bands logo. This will therefore make their products stand out to fans in stores/online as they recognise the logo from the music video.

Axillary: Beginning the Website

We have started to construct our first axillary text, which is a website. We have sorted the basic layout and navigation of the website, but still need to insert band images.

We have gone with a simple monochrome theme, this is to compliment the black and white music video. Indie rock bands also tend to use quite plain colours to create a retro effect, and stay away from bright colours.

Production: Filming on the 10th November

We filmed at Knettishall Heath, and then in Bury St Edmunds. However once we had got to Bury the lighting was too dark, therefore we may not use that footage.

Planning: Updated Shot List

Intro

0:00 Wide shot - the clouds (Time lapse)

      Bands name fade into clouds (8 seconds)

Verse 1

00:07 Wide shot - city

00:10 Long Shot - boys walking

00:14 Mid Shot - Alfie

00:18 Close up - Doc Martins in a puddle/leaves

00:24 Car journey shot

00:28 Wide Shot Boys walking

00:32 Close up of watch

Bridge 1

00:38 Smoke bomb

00:42 Reverse motion of a car

00:44 Tracking of palm trees

00:48 Close-up of Timberlands

Chorus 1

00:50 Low angle of the boys 

*reversed, and speed manipulation*

01:05 Wide shot of boys walking

Verse 2

01:09 Car driving

01:13 Close-up of clock

01:17 Low angle long shot of the Boys

01:19 POV from car

01:23 Time lapse of cars from A14 bridge

Verse 3

01:25 Lights

01:30 Close up - waves

01:32 Boy's improvised shots

Bridge 2

01:37 Mid-shot of Alfie

01:40 'House'

01:44 Close-up of fire

Chorus 2

01:47 Wide shot time lapse of fire

01:51 Boys silhouettes in front of the fire

01:55 Shot of car

02:00 Mid shot zoom
02:05 Reverse shot of smoke bomb

02:10 Mirrored shot of the fire

02:12 Wide shot panning up - from the town to the sky

02:14 Long shot low angle - car head lights

02:17 High angle of fireworks

Bridge 2

02:19 Side on shot of boys

02:22 POV walking up stairs

02:26 Low angle tilt of tree trunk

02:30 Mid shot of Charlie mirrored
02:33 Repeat of boys walking in the distance
02:35 Layering of shots

02:39 Logo fades in

Planning: Updated Production Log

Production: Logo Design

This is the logo that we have created for our band. It also links to our own blog logos so will create synergy between the two. We thought that writing Fuse backwards makes it look indie and alternative.

Production: America Filming

We are beginning to edit the filming that Holly took in America, which will be spread throughout our music video. 

We have changed them into black and white, and altered the exposure and brightness on some to make areas stand out. This also helped us to match lighting throughout the video, due to the filming taking place in different locations/times. This will help to ensure continuity as the brightness won't be jumping around.
Black and white is an effect that we have chose to have running throughout our music video. Firstly this is due to the indie rock genre, which is known for using effects to 'age' the film. The Neighbourhood also use a black and white effect, therefore we felt it was appropriate to pay homage to their work.

Research: Axillary texts - Digi packs

Planning: Storyboard

Planning: Shot List

Intro

0:00 Wide shot - the clouds (Time lapse)

      Bands name fade into clouds (8 seconds)

Verse 1

00:07 Wide shot - boys walking in the distance (backs to camera)

00:10 Long Shot - boys walking (closer than previous shot)

00:14 Mid Shot - side on, of Charlie walking past the camera

00:18 Close up - Doc Martins in a puddle/leaves

00:24 Wide Shot - boys walking in the distance (facing the camera)

00:28 Wide Shot Reverse the previous shot

00:30 Close up/panning - on a slant, of a girls red lips and down her neck

Bridge 1

00:38 Mid shot - Alfie lip synching and sitting on a bench

00:42 Long shot/zoom out - to the whole group around Alfie

00:44 Over the shoulder (OTS) - Alfie

00:45 Wide shot - a house

00:46 Low angle long shot/panning - up a tree

00:48 Reverse panning - of previous shot

00:49 *improvised shots of boys laughing/messing around*

Chorus 1

00:53 Mid shot - side on of Alfie

00:56 Close up - water at Knettishal Heath

00:58 Mid shot - side on of Alfie

01:01 Close up - boy and girls hands brushing past each other

01:07 OTS - boys shoulder out of focus with Holly in front

Verse 2 

01:09 Wide shot - slow motion of cars driving past

01:11 Wide shot low angle - palm trees

01:12 Close up - hand on the rail of stairs (underground road bypass)

01:13 Long shot - reverse of them walking up the stairs (underground road bypass)

01:17 Low angle long shot - buildings

01:19 Wide shot - left arm in the air

01:23 Close up - girls hand, especially rings

Verse 3

01:25 Close up hand held - the boys feet walking with a focus on timberlands

01:27 Point of view (POV) - bystanders walking past

01:30 Close up - waves

01:32 Mid shot POV - rain dripping down a car window

Bridge 2

01:33 Long shot (Continuity editing) - Door into car park

01:35 Wide shot - walking up the stairs in the car park

01:37 Low angle - from bottom floor, looking up at them leaning over banister 

01:40 Close up - smoke bomb

Chorus 2

01:47 Wide shot - roof of car park at night, with the town behind

01:51 Shots of lights out of focus

01:55 Long shot - tower on top of car park

01:59 Wide shot - silhouettes walking ahead

02:03 Mid shot side on (swap focus half way) - boys/girls looking out to the town

02:10 Close up - boy and girls hands brushing past each other (same shot from chorus)

02:12 Wide shot panning up - from the town to the sky

02:14 Long shot low angle - car head lights

02:17 High angle - girl walking

Bridge 2

02:19 Wide shot high angle (then reverse) - time lapse of cars on A14

02:30 Long shot (various ones) - rides in florida

02:38 Mid shot - upside down shadows of the boys

02:40 Close up (logo fade over) - smoke bomb 

02:46 Mid shot - girls

02:49 POV - people in the street 

02:52 Mid shot - Charlie walking into the Arc

02:54 Mid shot (continuity from previous shot) - Charlie walking into the Arc

02:56 Shots of fairy lights

02:58 Cars driving past (upside down)

03:01 Close up low angle - buildings (upside down)

03:04 *Improvised shots by boys/girls*

Chorus 3

03:08 Close up - fire

03:11 Mid shot (intercutting) - smoke bomb

03:13 Wide shot - whole group sitting around the fire

03:15 Close up - hands putting a marshmallow on a stick

03:17 OTS - Charlie looking at the fire

03:19 Mid shot (intercutting) - smoke bomb

03:24 Close up - Alfie

03:26 Low angle - fire

03:30 Mid shot - Holly eating a marshmallow

03:32 Close up - Holly eating a marshmallow (focus on red lips)

03:34 Mid shot - Alfie putting wood onto the fire

03:36 Mid shot (intercutting) - smoke bomb

03:38 *improvised shots around the fire*

*Lyrics finish*

03:48 fire and logo

Research & Planning: Target Audience

Planning: Division of labour

• Filming: we have decided to split this role equally between us, as each of us may be in the music video at different times
• Editing: We have decided to all take a role within this section. However I will be in charge of the colour manipulation and the black & white effect which runs throughout.
• Sound design: Phoebe will be in charge of bringing the music to our filming sessions, and making sure the actors lip sync in time with the music. She will also make sure that the lyrics and lips syncing match up at the editing stage
• Director: We will all play a role within this, but Holly will be in charge of the shot list and story board. She will make sure we film every shot, and will determine what order to do things in.
• Props & costumes: I will be in charge of getting most of the props, as the filming when we use the fire and smoke bombs will take place at my house. However all the actors will be responsible of bringing their own phones and costumes
• Make-up: Holly and phoebe will be in charge of bringing the makeup we need to each filming date.

Research: Auxiliary Texts - Websites

Self Marking Research and Planning (so far)

From marking my planning and research that is not yet complete, I would say I am in between level 2 and 3. This is because:

•  Planning and research is incomplete, however the posts that I have put on and very detailed.
• We have began to create our story board and shot lists, however we haven't posted these to our blogs yet.
• We have a definite idea of the actors we are using, and know where we wish to film. However we haven't organised dates yet.
• I have used a variety of technologies on my blog including maze, prezi, powtoon, glogster and slide-share
• Our care and presentation throughout this project has been consistently clear.

Research: Past Student Work, Molly Cooke - Human

Production: Creating the time lapse

To create the time lapse we have placed it into final cut pro and sped the clip up to 8000%. Due to there being little wind on the day it was filmed, it needed to be sped up a lot. As we are using black and white throughout our video, we have added this on. We lowered the exposure to make clouds stand out more and darker. Using a time lapse is very typical of music videos, as well as variation of paces. Therefore we felt by beginning our music video with this time lapse, it would grab the audience's attention quickly.

Production: 23rd September Time Lapse Filming

On this date there was the perfect weather to film the time lapse of the clouds. I left the camera running for 20 minutes as there was little wind, therefore it needed to be filming for a long time for us to see sufficient movement.

Research & Planning: Target Audience Survey - Results Analysis

Target audience results anaylsis from amygarrod623

Research & Planning: Audience Feedback, deciding on our band name

We have deiced on the the band name 'Fuse'. This is because it got the join highest mark of the multiple choice options. Many other people also stated in the comments that 'The fuse' could be improved, by removing 'The'. We agreed with these comments, and feel that 'Fuse' suits the indie rock genre.

Research & Planning: Deciding on a band name

As we have chosen our own band we have to create a name for them that will suit the style we are going for. Theses are some possible names we are going to use:

- Unmasked

- Arctic Skulls

- The Runners

- The Endless Mountain 

- The Fuse

However we thought it would be best for our target audience to decide on the name, so we have create a survey monkey. I have posted it onto my social media sites, as the large majority of my friends fit into our target audience. 

https://www.surveymonkey.com/r/N53GLRD

Research & Planning: Target Audience Survey

This survey is to help us find out what our target audience want from a music video, and how they consume them. I have posted links to them onto my social media, as the majority of my friends are from our target audience.

Create your own user feedback survey

Planning: Initial Production Schedule

This is our inital production schedule, it only includes shots that we will film without the actors. We will organise further filming dates for the October half-term once our actors are confirmed.

Planning: Final idea - The Neighbourhood Sweater Weather

Research: Past Student Work - Viva Brother

Planning: Initial schedule

When do we need the boys?

Knettishal heath

Bury St Edmunds (multi-storey)

Fire at Amy's (flares)

What can we do on our own?

Time lapse of clouds/A14

Florida (9th October - 26th September)

Close up's of the girl actresses (putting lipstick on/lip synching)

Planning: Group Ideas

Pilot Music Video: The Exponents - Why Does Love Do This To Me?

As a group we had to combine our newly learnt Final Cut Pro skills with a song we were given. This included green screen, split screen and key framing.

Final Cut Pro - Green Screen

Our class was split into groups, each of us had to learn a new technique within Final Cut Pro. I got green screen, and this is my tutorial.

Research: Music Industry Article Summary

http://www.authorstream.com/Presentation/naamah-2589779-122-changing-face-music-industry/

The music industry is made up of four main conglomerates; EMI Group, Warner Music group, Sony BMG and Universal Music Group. They own over 80% of the music industry, with only under 20% being owned by Indie Labels such as Rounder Records. These conglomerates want to keep their dominance over the music industry, therefore if an artist, group or label gets too popular, they buy them up (Horizontal Integration). According to www.songrights.com companies give 9%-12% of the profits to the artist, then keep the rest.

Traditional methods of Record labels singing artists, then selling their songs is beginning to change. The internet means that artists can reach audiences without the need of a major record label. Software to produce music can be purchased for very little, even as an app on smart phones. Unsigned artists can now sell music to iTunes, have it streamed on Spotify, Sound cloud or YouTube.

Audiences now consume music in a different way, and the music industry has struggled to keep up. The main problem is 'free' music, audiences are now less likely to pay for songs, and therefore piracy has risen. Piracy is loosing the music industry $12.5 billion every year, company's such as Spotify have tried to change this. They allow audiences to listen to music for free, without downloading it. Youtube has censored videos so they cannot be downloaded.

'The Superstar Economy is where the internet is meant to weaken the dominance of large artists, and increase the names of smaller niche artists. But research has show that the internet is not having this effect, superstars are taking most of the music revenues and their shares are increasing. The top 1% of the music industry take 77% of the profits in the music industry (2013).

Research: Audience Feedback Questionnaire

This is the questionnaire that I am going to hand out to my target audience, in order to see which of my ideas is the best.

Research: Beyonce - Single Ladies

Research: Taylor Swift - Blank Space

Planning: Developing Ideas

Research: Avril Lavigne - Alice

Research: Fall Out Boy - Centuries

Research: Ella Eyre - Together

TOGETHER - Created with Haiku Deck, presentation software that inspires

Pilot Music Video - The Exponents Why Does Love Do This To Me (PLAN)

Verse 1:
- open a door ' i walked out'

Verse 2:
- 'Jackie came' - trees etc
- 'It seems I'm thinking...' - sitting down and thinking, someone in a bubble above (amy)

Chorus (I don't know oh oh oh why love do this to me):
- Different people singing each line
     - split screen (x4 people)
     - green screen (x3 people)
     - + someone singing 'i don't know i don't know'
     - last chorus just us
     - last 2 lines us walking away

Verse 3:
- looking out the window, POV, OTS etc,
- 'YOU'- point at camera

Verse 4:
- 'Jackie came' - trees again
- 'It seems I'm thinking...' two people arguing with singing in the background

yeah yeah yeah - all four of us

Research: Francis Lawrence - Director Study

Research: Controversial Music Videos over time

Research: Music Video Styles - Christina Aguilera, Bon Jovi and Kina Grannis